Mark Yeandle

Mark Yeandle 

Senior Consultant, Z/Yen Group Limited (London)

Speaker Biography

Prior to joining Z/Yen in 2002, Mark’s background was in consumer goods marketing and he has held senior marketing management positions at companies including Liberty, Mulberry, Sanderson and Carlton. Mark has also worked as an interim manager and helped project manage four successful company turnarounds. His experience includes launching new brands, company acquisitions & disposals and major change management programmes. Mark has a degree in business management and an MBA from Cass Business School where he specialised in Corporate Finance and International Marketing. He is a Fellow of the Chartered Institute of Marketing. Mark has also been involved in several not for profit organisations through his involvement with City Livery Companies.

Mark has been involved in many of Z/Yen’s recent projects including a resourcing study involving over 100 personal interviews and 400 questionnaire responses. He was project manager for the research project funded by the Corporation of London in the Competitiveness of London as a Global Financial Centre. He also project managed the Anti-Money Laundering research project commissioned by the Corporation of London and ICAEW and published in 2005. He was project manager of a large research project into the use of PropheZy – Z/Yen’s support vector machine for Best Execution Compliance Automation – the output of which was published in The Journal of Risk Finance as Best Execution Compliance Automation, Towards An Equities Compliance Workstation and Best Execution Compliance, New Techniques for Managing Compliance Risk. During 2007, Mark project-managed the creation and publication of the Global Financial Centres Index, as well as developing a role playing game which demonstrates the politics of climate change negotiations. This was written up as part of the London Accord.

Mark has also conducted a piece of research evaluating competitive stock exchange systems and carried out portfolio analysis for a leading charity. He recently helped evaluate the use of PropheZy in increasing the response rate to charity fundraising mailings.

In addition to project management, Mark runs SpecialiZm, Z/Yen’s expert resource division and provides experts for management roles - typically for assignments of between 6 and 18 months. SpecialiZm provides experts in many functional disciplines including project management, operations, sales and marketing, finance, information technology and logistics.

Mark’s interests include furniture making, woodturning, flying (both fixed and rotary wing), sport, speculation, food & wine.

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